Why Beautiful Digital Signage Often Fails
Why beautiful digital signage fails — and how to fix it. Research-backed guide to content design, visual hierarchy, and the 3-second rule for transit and retail screens.
Read moreWe believe that our strength lies in our collaborative approach, which puts our clients at the center of everything we do.
Black Rock Media was started by two leaders who noticed that developer agencies were building solutions that were not optimized for the client's needs. Since the beginning, we have been committed to doing things differently by building solutions that are fit for purpose.
At Black Rock Media, we’re more than just colleagues — we’re a family. This means we are committed to the success of our clients and our team. We want our employees to bring their whole selves to work. We want our clients to be successful and we want our team to be successful.
We are a group of like-minded people who share the same core values.

Brian Hollenbach
Co-Founder / CEO

Georgina Hollenbach
Co-Founder / COO
What we're thinking about — digital signage, wayfinding, and the passenger and guest experiences they shape.
Why beautiful digital signage fails — and how to fix it. Research-backed guide to content design, visual hierarchy, and the 3-second rule for transit and retail screens.
Read moreThe best software solution isn't always the most advanced—it's the one that perfectly fits your hotel's unique needs and operational requirements.
Read moreWhether you need a signage platform built, an existing rollout untangled, or a second opinion before you commit — we're happy to talk it through.